Designing a Real STI Prevention Program for Campus

Public Health Program Planning · IMB Model + Health Belief Model · SMART Objectives · Sai Manasa Adduru, PharmD, MPH

IMB + HBM Framework Mobile Testing Units SMART Objectives Logic Model · Full
4
Barriers addressed · stigma, cost, access, and awareness
2
Theoretical frameworks integrated · IMB Model + Health Belief Model
Pre/Post
Full evaluation design with pre and post assessment built in
Logic
Complete logic model from inputs through long-term outcomes

Program Logic Model

Inputs

Mobile testing units
Peer health educators
Anonymous testing kits
Campus partnership

Activities

Pop-up testing events
Stigma-reduction workshops
Social media campaign
Free testing access

Outputs

Tests administered
Students reached
Referrals made
Materials distributed

Short-term

↑ Testing intent
↑ STI knowledge
↓ Stigma attitudes
↑ Access perceived

Long-term

↑ Testing rates
Earlier detection
↓ Transmission
↑ Treatment uptake
The logic model connects all four barriers to targeted interventions · the only program design in the literature to address stigma, cost, access, and awareness simultaneously in a campus setting.

Four Barriers · Prevalence Among Campus Population

Stigma and cost emerged as the two most commonly reported barriers · driving the decision to use anonymous mobile units as the primary delivery mechanism.

Theoretical Framework Coverage

The IMB + HBM integration ensures the program addresses motivation, behavior, and perceived barriers · the three domains most predictive of health behavior change in young adults.

Four Barriers · Intervention Response

Stigma

Anonymous testing format removes social visibility. Peer educator messaging normalizes testing as routine health behavior · not a marker of risk behavior.

Cost

Free testing at mobile units removes financial barrier. Partnership with campus health centers subsidizes treatment referrals for positive results.

Access

Mobile units placed in high-traffic campus locations with extended evening hours. Online appointment booking minimizes scheduling friction.

Awareness

Targeted social media campaign + in-class presentations increase awareness of STI risk and testing availability among 18–24 year olds on campus.